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서예최고위과정

한류(韓流)의 세계화

정부, “한류(韓流)의 세계화” 추진키로 날짜 : 2006.01.17
정부는 ‘06.1.17(화) 이해찬(李海瓚) 총리 주재의 국무회의에서 문화관광부 등 16개 관계부처의 2005년도 한류 지원정책 추진상황을 점검하고, ‘한류의 세계화’를 위한 향후 정책방향을 논의하였다.

논의된 내용을 보면, ▲ 2005년도 한류 지원정책의 성과 및 문제점을 분석하고, ▲ 한류 지속·확산에 장애가 되는 현지의 정서적 반감 완화 문제, 문화콘텐츠 불법 복제 문제 등의 해결을 위해 앞으로 정부가 노력해야 할 사항들을 논의하였으며, ▲ 새로운 한류 시장 개척을 위한 국내외 네트워크를 강화하고, 각국의 한류 확산단계에 맞추어 전략적으로 대응해 나가기로 하였다. 

이 날 회의에서 정부는 방송·영화·게임 등 한류 핵심콘텐츠에 대한 해외마케팅 적극 지원 및 수출 지원 인프라 강화로 인해 문화산업 수출이 지속적으로 증가하였고, 관광·화장품·농식품 등 다양한 분야의 마케팅에도 한류가 효과적으로 활용되고 있는 것으로 평가했다. 

또한, 이제 한류가 국가브랜드 가치 제고의 주요 수단으로 자리 잡았으며, 「APEC 정상회담」,「ASEAN+3 정상회담」,「일본 아이치 EXPO」등 주요 국제행사의 품격을 크게 높였다고 밝혔다.

그리고, 지난해에 문화관광부를 중심으로 ‘CT(Culture Technology)비전 및 로드맵’ 수립 등 차세대 성장동력인 문화기술 개발을 추진하고, CT대학원 설립 등 문화산업 전문인력 양성 체계를 구축함으로써, 향후 한류 콘텐츠의 공급이 지속적으로 이루어질 수 있는 기반을 마련한 것은 나름의 성과를 거둔 것으로 평가하였다.

정부는 앞으로 기존의 중국·일본 시장 중심의 한류 수출정책을 보완하여  한류 확산 단계별로 현지의 정책수요가 다른 점을 감안, 전략적 접근을 시도할 계획이다. 즉 한류 대상지역을 중국·일본 등 ‘심화지역’, 대만·태국 등 ‘확산지역’, 중동·중남미 등 ‘잠재지역’으로 구분하고, 각 단계별로 차별화된 정책을 추진함으로써 정책의 효과성을 높여갈 예정이다.

또한, 일부 아시아 국가에서 일고 있는 이른바 반한류 현상을 해소하기 위해 일방적인 한류전파를 지양하고 쌍방향 교류를 강화하기로 하였다. 이 같은 쌍방향 교류사업이 일회적인 것이 되지 않도록 하기위해, 아시아 각국의 젊은층 대상 사업확대, 문화산업 전문인력 중장기 연수 확대, 문화산업·IT 등 경험·기술 전파 및 상호이익 창출구도 조성 등 교류사업을 장기적 관점에서 질적인 개선을 해 나가기로 하였다.

한류 확산을 위한 국내외 네트워크를 재외공관을 통해 강화하기 위하여 재외문화원을 ‘한류 홍보’의 중심으로 홍보관·상무관·교육관 등 범정부간 현지 협력 네트워크를 긴밀하게 하며, 국내 한류 전담조직인 아시아문화산업교류재단의 기능을 아시아만이 아닌 전 세계의 한류 발신기관으로 확대하기로 하였다. 

또한, ‘국가이미지위원회’, ‘한류지원정책협의회’, ‘한류정책자문위원회’ 등 기존의 부처간, 민·관 협의체를 보다 적극적으로 활용하기로 하였고, 향후 국무조정실과 문화관광부에서 관계부처의 한류 정책 추진 상황을 지속적으로 점검, 한류 지원 정책 효과가 극대화 될 수 있도록 지원해 나갈 것임을 밝혔다
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